PROFESSIONAL WORK
Scopley
• Own live event strategy, in-game economies, and monetization systems for WWE Champions, driving engagement and revenue performance exceeding $20M+ across seasonal and event-based content.
• Leverage player segmentation, A/B testing, and behavioral data to optimize retention and monetization, exceeding revenue targets by up to 37%.
• Design and implement scalable internal tools and operational pipelines, reducing live risk, improving efficiency, and elevating overall service quality.
Senior Live Ops Designer
WWE Champions
Lost Abroad
• Leveraged prior language teaching experience to shape early product vision and prototype direction
• Designed the core gameplay loop and progression roadmap to align learning objectives with player engagement
• Developed an immersive Mandarin-learning simulation prototype integrating interactive systems with pedagogical best practices
Game Designer
Lost Abroad Cafe
Singleton Foundation
• Contributed to developing the game’s brand identity, including its visual, thematic, and gameplay elements
• Conducted comprehensive market research to gain valuable insights into the target audience’s needs and preferences
• Drove creativity and innovation through ideation, including the game’s name, “Venture Valley”
Game Design Intern
Venture Valley
SOLO WORK
ABOUT
Hi there! My name's Smith Moessinger and I'm a game designer specializing in systems and content.
While I've been playing games for as long as I can remember, I found my passion for games through RPGs like Elder Scrolls and World of Warcraft. Since then my adventure has taken me through all genres, where I've developed a love for games big and small.
I’m a strong believer in games as more than entertainment and believe in creating platforms where people don’t just come to have fun, but also to learn, explore, and grow.
